Branded stationery is a staple for any business and plays a key role in building and growing a business. It is important not to forget about the importance of branded stationery.
Firstly, what exactly is branded stationery?
There are lots of creative examples of branded stationery that can be used to harness your brand story and messaging.
Some examples include:
- business cards
- letterheads
- notepads
- tissue paper
- calendars
- presentation folders
- brochures
- wrapping paper
So, why is branded stationery so important?
Establishes the brand image
Customising stationery establishes your brand image and allows clients, employees and business partners to recognise your brand. Stationery with strategically placed design elements will reinforce the brands image.
Image Source: Caravana Bed & Breakfast
Promotes business
Branded stationery for a business allows a business to promote the business continuously which becomes a massive advantage to any business. Using branded stationery is a cost-effective marketing tool which will place the brand in the forefront of the customers mind when they see the stationery.
Get creative with your branded stationery.
Sure, a simple notepad with your logo on it is a very nice idea – but what can you do to stand out from all of the other notepads out there?
Make it useful
It’s always nice to be given something that you sincerely would like to use and keep. If it’s a notepad, make sure it has a large amount of space for writing notes. Or, get creative – maybe you could set it out as a to do list with different areas to fill out?
Make it fun
At Christmas time, we collaborate with our creative partner, Art-Work Agency to design and print wrapping paper for our clients. This is a wonderfully fun idea, and we are thought of on one of the funnest days of the year — Christmas!
Package it up
Show your clients that you really care by creating custom packaging that wraps up their already special gift. Last year, we printed a trendy box to keep our annual BOUND books safe and sound.
A free business card template
Incase you are feeling overwhelmed with your business stationery, we’ve created a template for a business card.
DOWNLOAD THE BUSINESS CARD TEMPLATE
