We’re here to help you not only survive, but thrive.

Retailers have a unique opportunity to embrace consumer behaviour change and leverage e-commerce opportunities.

Now is the time to work smarter, think strategically and look to your long-term brand vision.

The way we shop has been changing for many years. Now, more than ever, consumers are embracing technology and looking for unique products and services they can have delivered to their front door. This is the time to hone in on getting traffic to your e-commerce store and gaining long term customers once they’ve visited you.

So, how can print help to do this?

Product catalogues and branded magazines

Product catalogues and branded magazines mailed directly to your customer’s doorstep provide three benefits – product information, brand awareness and entertainment for your customer.

Furthermore, our printing technology allows for personalisation like never before. This means you can print different covers for your catalogue, include your customer’s name and even a selection of products or articles tailored to different customer groups and their specific buying habits, interests and hobbies. Impactful, economical and timely tailoring opportunities are now accessible through print!

We can help your readers to purchase products instantly via scanning QR codes to direct your customers through to your website. Net-A-PORTER reported a 125% increase in spend and a 25% in website visits after employing this stategy with one of their campaigns.*

Direct mail vouchers and coupons

Special offer codes delivered direct to your customer’s mailbox achieve great cut-through and high conversion to sales. They encourage brand loyalty and repeat buying. Vouchers and coupons could range from a generic offer through to a personalised offer targeting a special occasion, such as your customer’s birthday.

According to The Value of Paper and Print, a personalised Valentine’s Day campaign run by Myer had a 75% redemption rate, with each customer spending between $10 and $89 per visit. This is true evidence that recognising customers and offering personalised, thoughtful incentives really does pay off. Building voucher or coupon campaigns around special occasions, events or holidays are all examples of marketing personalisation loved by modern consumers.

Customised packaging

Obviously, to ship your amazing products you’re going to need something to put it in! Developing bespoke packaging encourages stronger connection with your brand, and makes it more likely your customers will share information about your product online. Today’s consumers love sharing their purchases on Instagram with their followers and friends – give them an exciting and visually beautiful unboxing experience to share with the world.

We created this custom plant delivery packaging for The Botanica Box, allowing them to deliver beautifully branded plants to their customers in style.

We’re ready to help you make the most of this unquie opportunity. Together we can thrive. Let’s chat.

*source http://valueofpaperandprint.com.au/